Meet Chug
Long before he decided to become a stylist, Chug Kellum was deeply interested in her fashion and the mini chemical-based services offered by professional salons. During his 25 year career, Chug has kept his eye on the evolution of hair care products and spent his professional career on ways to consistently improve them.
Right out of high school in Manhattan Beach, Chug began work in a bustling salon known for its chemical services and personal attention to a look that fits your personality. The era was the 70’s, and the beach was full of flight attendants on the go, demanding professional looks with versatility.
A few years later Chug turned his attention to South America, where he worked in prestigious salons in Rio de Janeiro for a couple of years. He then returned to Manhattan Beach in the 80’s to open a hair salon. He began his passion for education as a guest artist for such brands as Matrix, Paul Mitchell, and Redken Laboratories.
He sold his salon in the early 90’s and moved to Costa Rica to consult for beauty brands and health spas.
In 1996, he returned to Manhattan Beach to take on the role of salon manager for Murray 365 Day Spa.
In 1997, Chug opened another salon in Hermosa Beach, California where he began formulation of the Ph I Love You products using his experience with acid treatments. He developed pHuse in 1999, which he sold to Paul Mitchell in 2003.
Chug has been a prominent figure in Hermosa Beach for 40 years. He does great hair for both men & women and is well known as a colorist. As you can tell from this colorful history, he’s created numerous hair products (including pHuse) and continues formulating new ideas today. His latest formula is Chug Juice, which he created in 2018.
Services available today:
- Styling
- Color Corrections
- Highlights
- Haircuts
- Brazilian Blowouts
- Balayage